Who We Are

We are Elitra – a Peshawar-based premium brand specializing in luxury motivational wall frames designed to fuel your hunger, discipline, and success mindset. Our website address is: https://elitra.store.

What Personal Data We Collect and Why

Comments

When visitors leave comments on our site, we collect the data shown in the comment form (name, email, website, comment text), along with the visitor’s IP address and browser user agent string to help detect spam.

An anonymized string created from your email address (also called a hash) may be sent to the Gravatar service to check if you are using it. The Gravatar privacy policy is available here: https://automattic.com/privacy/. After your comment is approved, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to our website (e.g., for product reviews or custom frame requests), avoid uploading images with embedded location data (EXIF GPS). Visitors to the site can download and extract any location data from images.

Contact Forms & Orders

When you place an order, contact us via WhatsApp/form, or subscribe to updates, we collect:

  • Name
  • Email address
  • Phone/WhatsApp number
  • Shipping address
  • Order details (products, quantities, payment method)
  • IP address (for security and fraud prevention)

This data is used only to process your order, deliver your motivational frame, send tracking updates, and provide customer support.

Cookies

If you leave a comment, you may opt-in to saving your name, email, and website in cookies for convenience (so you don’t have to re-enter them next time). These cookies last for one year.

We use essential cookies to enable core site functionality (cart, checkout, login). Additional cookies may be set for analytics, performance, and marketing (e.g., Google Analytics, Facebook Pixel) – you can manage preferences via our cookie banner.

Login cookies last for two days (or two weeks with “Remember Me”). Screen options cookies last one year. Post-editing cookies expire after one day.

Embedded Content from Other Websites

Blog posts or product pages may include embedded content (e.g., YouTube videos, Instagram reels, payment gateways). These behave as if you visited the third-party site directly.

Third-party sites may collect your data, use cookies, embed tracking, and monitor your interaction with embedded content (especially if you are logged into those sites).

Who We Share Your Data With

We do not sell your personal data. We share limited data only when necessary:

  • Courier partners (Leopards, TCS, etc.) for delivery
  • Payment processors (JazzCash, EasyPaisa, bank gateways) for transactions
  • WhatsApp Business API for order updates and support
  • Hosting & email service providers (for site functionality)
  • Legal authorities if required by law

If you request a password reset, your IP address is included in the reset email.

How Long We Retain Your Data

Comments and their metadata are kept indefinitely for spam detection and moderation purposes.

For registered users (if any) and order customers, we retain personal information (name, email, address, order history) for up to 5 years after your last purchase or interaction – for accounting, warranty, and legal purposes. You can request deletion at any time (except data we must keep for legal reasons).

Your Rights Over Your Data

You can request:

  • An exported file of all personal data we hold about you
  • Correction or deletion of your data
  • Restriction on processing your data

Contact us via WhatsApp or email to exercise these rights. We respond within 30 days.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service (e.g., Akismet). Order and contact data may be processed on servers in Pakistan or secure international data centers (with GDPR-compliant providers where applicable).

For any questions about your privacy, reach out to us at [your@email.com] or WhatsApp [your number]. We’re here in Peshawar to help keep your data safe while fueling your hustle.